Where to see – and be seen – this London Fashion Week

London Fashion Week

London Fashion Week by Brenda Annerl, used under a Creative Commons Attribution License 2.0, Available at http://www.flickr.com/photos/brendaannerl/2283480039/lightbox/

The fashion elite are heading to the capital this month, for London Fashion Week – and if you’re following in their elegant footsteps, you can indulge in a stylish city break at one of our luxurious Guoman hotels.

Read on to find out which London hotspots you should be seen at during your stay.

From rubbing shoulders with the Kings and Queens of haute couture at London Fashion Week (17 – 22 February 2012) to drinking champagne in celebrity haunts, you’ll find plenty of opportunities to be seen in the capital.

And if you’re heading to London for a city break with style, choose one of our luxurious Guoman hotels as your base. Whether you prefer historic grandeur or contemporary elegance, we have a hotel to suit you, and you’ll be perfectly placed for visiting the city’s hottest venues.

The cream of the catwalk shows

London Fashion Week’s catwalk shows attract fashionistas from around the world. This year’s programme includes shows by fashion royalty such as Vivienne Westwood, Jasper Conran, Paul Smith, Christopher Kane and Nicole Fahri, as well as younger labels like Jonathan Saunders, Sophie Hulme and Jackie JS Lee.

The announcement that Stella McCartney will be showing a one-off collection at this year’s event has already created a buzz in the fashion world – and with McQ by Alexander McQueen’s first catwalk show and Mochino Cheap and Chic’s first debut outside of Milan on the schedule too, London Fashion Week 2012 is likely to attract some well-heeled celebrity guests.

It’s the perfect event to attend if you want to be seen while finding out what’s going to be on trend this autumn and winter – and if you stay at a Guoman hotel, you can be at the heart of the action.

The Charing Cross Hotel is just a short walk from Somerset House (the main venue for London Fashion Week), and the Vauxhall Fashion Scout Venue and Topman Venue at the Royal Opera House are also close by.

The Tower Hotel is also within easy reach of both the Topshop Venue and the My Beautiful Fashion Venue (Goldsmiths’ Hall).

Stylish stores and beautiful boutiques

London isn’t just a fashionable destination during Fashion Week – it’s one of the world’s style capitals and its home to many designer flagship stores, including footwear designer Kurt Geiger’s store in Covent Garden, Tommy Hilfiger’s Knightsbridge store, jewellery designer Solange Azagury-Partridge’s Bond Street store, Amanda Wakeley’s Fulham Road store and bridal wear designer Jenny Packham’s store in Belgravia.

This month, fashionistas are in for another treat, with the opening of Stella McCartney’s second London store in Brompton Road, giving the well-heeled yet another reason to take a shopping break in the capital.

Don’t forget to visit London’s famous department stores – Harvey Nichols, Harrods, Selfridges and Liberty – as each stocks designer labels and diffusion lines.

Refined restaurants, chic clubs and buzzing bars

Whether you prefer elegant dining venues or vibrant bars, you’ll find them in London. Enjoy a sumptuous meal at a Michelin star restaurant, such as our own Rhodes W1 Restaurant at The Cumberland Hotel or The Greenhouse in Mayfair, before heading out to enjoy a cocktail or two at ultra-trendy Jewel in Covent Garden and dancing the night away at celebrity favourite Dstrkt near Piccadilly Circus.

Well-heeled fashion followers who fancy a tipple will also feel at home at The Grosvenor’s glamorous Reunion champagne and cocktail bar – which will be serving up special cocktails dedicated to famous fashion labels and designers such as ‘The Mulberry’, ‘Goochi’ and ‘Numero Cinq’.

Do you know any secret London style hotspots? Just let us know by leaving a comment below …

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