London Fashion Week 2013: the fashion bloggers you need to know

London Fashion Week 2013It’s only fitting that the world’s fashion capital should play host to one of the most respectedfashion weeks which sets the tone for the next season.

As London Fashion Week 2013 (LFW) rolls into London this month, we managed to have a sit-down with some of the fashion world’s most exciting style bloggers to pick their brains about what they love most about LFW, what trends they want to see on the catwalks and what they really think about the ‘London look’.

Before you even consider hitting the shops or taking your seat at a show, read on…

Meet Daniela Morosini of Couture and Crumpets

Daniela, Couture and Crumpets

What makes London Fashion Week so special?

London Fashion Week is just the best of British, so it’s really eclectic. Anything goes, and we have such a variety of diverse talent there’s something for everyone. Plus, it being a thoroughly British affair, no one takes themselves too seriously. And we have the best parties!

What shows are you looking forward to?

I’ve been doing fashion week since I was 16 (I’m a proper veteran now). I loved Vivienne Westwood’s show last season, and Moschino’s Cheap and Chic was great fun too.

What would you like to see on the catwalks?

I’d like to see more cobalt blue. I just really, really like cobalt blue. Plus more shorts and things that look good on ladies who are just scraping the 5″4 mark.

Is there such a thing as a ‘London look’?

The ‘London look’ has always been a mishmash of cultures and tastes, just like the city. I don’t think it’ll go away, it’ll just keep adapting.

Meet Wendy Gilmour from Thankfifi

Wendy Gilmour, Thankfifi

What makes London Fashion Week so special?

I think part of what makes LFW so special is that essentially all the action takes place in a very small area which creates the most incredible atmosphere.

UK designers seem to be fearless and collections move at a very fast pace from one season to the next. It’s exciting in that it is unpredictable. I don’t think it’s really about the celebs or even the street style: it’s about the designers and we are lucky to have so much homegrown talent right here in the city.

What are you hoping to see on the catwalks?

It couldn’t have come as more of a surprise but I’m completely on-board with all the pink that’s coming our way. I think tartan and plaids are going to be back again.

There’s always a hope that leather will be about — the last couple of years have really seen designers work with leather in such innovative ways so there are some incredible designs now which are more ‘classic closet piece’ and less ‘show piece’. Leather is also super warm, so it’s perfect for the UK most of the year.

Is there such a thing as a ‘London look’?

Absolutely. But it’s a look that’s constantly evolving. Perhaps you spot Londoners because they’re more adventurous, but there often seems to be that undertone of…Alexa Chung, basically.

Meet Claire Stuart, author of the Bee Waits For No One blog

Claire Stuart, Bee Waits For No One

What makes London Fashion Week so special?

You want to know what everyone will be wearing in 6 months? Skip the shows — it’s all about street style. London is a hub for creativity and attracts the weird, wonderful and the chic. It’s London’s history (textiles, history, art, music – especially music) which gives it such a creative energy. It’s the place to be to discover hot new designers or re-discover the classics.

What are you hoping to see on the catwalks?

My favourite trend is the more androgynous shift we’re seeing fashion take. We’re seeing more masculine cuts and a shift to a more classic way of dressing. More and more pieces are becoming trans-seasonal — it’s all about real investment pieces that you can love and wear forever.

I love the pastel trend and I’m all about the candy coloured furs and A-line dresses. I’d like to see more dark florals and embroidery in general.

Is there such a thing as a ‘London look’?

I hardly think there is such thing as a defined ‘London look’. I’d say there is more of an energy than a certain aesthetic that really screams London. It’s edgy, it’s playful and it doesn’t always get it right, but it’s always interesting.

London for me really embraces the idea that fashion should be about self-expression and not taking yourself too seriously. So it’s more of a mindset than a look.

Go shopping in London with our shopping package

London is packed full of quirky shops, specialist boutiques, world class department stores, eclectic markets and has vintage clothing shops galore.

Why not make the most of being in the world’s fashion capital by treating yourself to our special shopping package, which includes a night in one of our central London hotels, an indulgent breakfast to get you off to a good start and shopping vouchers which you can splurge on something nice?

What shows are you looking forward to at LFW this month?

One thought on “London Fashion Week 2013: the fashion bloggers you need to know

  1. Pingback: Fashion Illustrations | Joindahunt.

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